Question 1 of 20
How much does a website cost?
The answer everyone wants first. Here is what most NZ wellness businesses actually pay, what drives the price up or down, and where the hidden costs live.
The short answer
A professional website for a New Zealand natural health practitioner, coach or small clinic typically costs between $3,500 and $12,000 to build. Most sit in the $4,000–$8,000 range.
That buys you a site that looks like your practice, works on phones, loads fast, and is built to turn visitors into bookings or enquiries. It does not usually include photography, copywriting or complex custom tools.
What moves the price
Lower cost
5–7 pages, your content ready, simple booking form, no custom integrations.
Mid range
8–15 pages, content guidance, blog, multi-location, email signup, care plan.
Higher cost
Multi-practitioner clinic, membership area, online courses, complex directories.
Ongoing
Hosting $30–$80/mo, care plans $67–$147/mo, ad hoc edits $100–$200/hr.
What is usually included
- Strategy and sitemap session
- Custom design tailored to your brand
- Mobile-first development
- Content guidance and SEO setup
- Booking or enquiry form integration
- Launch support and handover
Watch out for these extras
Domain names, premium stock photography, paid plugins, copywriting and ongoing marketing are usually extra. A good proposal lists them upfront so you are not surprised halfway through.
Typical investment
$4k–$8k
For a focused lead-generation website for one practitioner or small clinic.
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