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Top 10 questions to ask before you build your website
Answer these ten questions and you'll brief any designer better than 90% of practitioners — and you'll end up with a website that brings people through the door, not just one that looks nice.
- 01
Who is this website really for?
Not 'everyone'. Name the one client you'd happily see five of a week — the site should speak to them first.
- 02
What do I want a visitor to do in the first 30 seconds?
Book, enquire, download, call. One primary action per page. Everything else is a distraction.
- 03
What makes my practice genuinely different?
Modality alone isn't a difference. Your approach, your outcomes, and who you're best for — that's the difference.
- 04
Where do my enquiries come from today?
Referrals, Google, directories, socials? Build the site to strengthen the channels already working.
- 05
What would someone type into Google to find me?
Write those phrases down. They should appear naturally in your page titles and headings.
- 06
Am I comfortable being visible?
Photographs of you and your space outperform stock imagery every single time. Plan for a shoot.
- 07
How will people book?
Online booking, a form, or a phone call — decide early, because it shapes the whole structure.
- 08
What proof can I show?
Testimonials, credentials, association memberships, before-and-after stories within your industry's advertising rules.
- 09
Who keeps it updated after launch?
A site nobody maintains loses ground within a year. Decide whether that's you or a care plan.
- 10
How will I know if it's working?
Agree the numbers up front — enquiries, bookings, calls — not just visitor counts.
Want us to answer them with you?
A free website review walks through all ten against your current site — and you'll leave with a plan whether or not you work with us.