The Blueprint

A website process you can actually follow

Sixteen years of building practitioner websites taught us one thing: projects go well when everyone knows what happens next. The Blueprint is our six-stage roadmap — it keeps communication smooth and invites your input at every stage.

Start your Blueprint Score my current site
Two designers reviewing a wellness website layout together in a bright studio
  1. 01

    Discovery

    Week 1

    We learn your practice — who you help, what makes your approach different, and what a good enquiry actually looks like for you.

    Your part: A 60-minute conversation and a short questionnaire.

  2. 02

    Strategy & sitemap

    Week 1–2

    We map the pages, the search terms worth ranking for, and the single next step we want each visitor to take.

    Your part: Review and approve the sitemap.

  3. 03

    Words & imagery

    Week 2–3

    We write practitioner-friendly copy that sounds like you, and plan photography or source warm, authentic imagery.

    Your part: Read the drafts, tell us what doesn't sound like you.

  4. 04

    Design

    Week 3–4

    Full-page designs for desktop and mobile, built on your brand — calm, credible and easy to trust at a glance.

    Your part: One round of feedback, then sign-off.

  5. 05

    Build & integrate

    Week 4–6

    Fast, accessible build with booking, forms, payments, newsletter and your free Wellness Directory listing wired in.

    Your part: Test the booking flow as if you were a client.

  6. 06

    Launch & care

    Week 6+

    Search setup, analytics, a walkthrough recorded for you, then ongoing care so the site keeps improving.

    Your part: Go live, and start telling people.

Six to eight weeks from first chat to live site

No mystery, no waiting in the dark, no invoices you didn't expect.

Book a free website review